Process Pal: Latesha Lynch
Introducing Process Pal:
Latesha Lynch of Atelier Latesha
Tell us all about yourself and your business/what you do:
I'm a 14-year marketing veteran and 7-year brand designer based out of Atlanta, GA. I own Atelier Latesha (formerly Latesha Lynch Designs) where I am a high-ticket brand coach, and I have The Business Branding Academy where I offer digital educational workshops and masterclasses on Branding, Premium Pricing, and Building Brand Authority. It's my core mission to help female entrepreneurs build and leverage their brand authority so they can confidently sell their services and coaching programs at a premium price point.
What was one of the very first processes you implemented in your business, that you would recommend others to try out:
Taking the time to implement all the automation and workflows available in Dubsado* to manage my lead and client experiences.
We ADORE Dubsado over here at CPC so if you want to give it a go, please try out our code januarymade which will give you 20% off your first month OR year of Dubsado!
What's your super power when it comes to running your business, c'mon, don't be shy!
I feel like my biggest super power is my ability to connect with people and share my experiences openly. It's why I think I've grown so fast in my business even while switching my focus in the middle of a pandemic.
What do you think the secret is to running a successful, sustainable business?
“Having repeatable processes in place and a winning offer that you know how to market to attract the right buyers.”
Tell us the goss, have you had a process/biz failure story and what did you learn from it?
OMG! Yes, I tried twice to launch a hybrid mastermind/self study course for people who wanted a professional brand makeover without having to pay a professional's big invoice. Because people couldn't afford my design packages, I thought offering a DIY course with me as a coach to walk them through it would be brilliant. I thought it would sell out, but it didn't! I wasted so much time recording it and creating it, and then marketing it unsuccessfully. I learned that market research is A MUST, knowing your ideal clients and creating the content to attract them is key to selling a service or product well. Lastly, I learned that you need to do a lot of listening for what people REALLY need vs what you think they want.
What's your go-to tool or system(s) for keeping your creative process streamlined:
Dubsado* and Monday have been life savers in keeping my creative processes together.
Walk us through your morning routine and how this sets you up for a productive day. Alternatively if you are a night owl. let's here your evening routine!
I have a look at my calendar first thing to see what the day holds. I answer all emails and cruise social media first to see who has interacted with my account overnight since I get mostly all of my leads from Instagram. Then I do all my marketing for that day (prep IG post or prep for a LIVE video, post educational content to stories, send marketing emails, etc.). Doing all of this first allows me to focus on creative client work like I need to.
Your top tips for balancing work and lifestyle so you don't end up a stressy mess:
I believe in BOUNDARIES. I have quite a few in my business despite being excellent at customer service and being readily available to my clients. I learned to stop working on weekends, to step away from my desk when I feel like it, and run errands as I feel, rather than feeling guilty for not working. I've been more willing to take time off and it feels amazing.
What's your fav thing to do in the weekend after a long work week?
Spend time outdoors with my toddler. He is so much fun to take out and about. And I LOVE going to a fancy dinner with my girlfriends or more realistically (thanks to COVID) having a night in with the girls.
What is one major pain point you or your client has had in business and how did you overcome it?
Early on I found that my clients all basically start off with similar pain points. One in particular was trying everything on social media to grow her following and get in front of leads as she promoted her new business offering. At first she wasn't getting much traction and she blamed it on her small following. I told her that the following size isn't the reason she's having trouble getting clients, it was her visibility and lack of marketing consistency.
You have to be a presence because so many people are offering similar services. You have to stand out in the sea of internet noise.
She learned to be more consistent by showing up daily for quick stories, posting educational content and started easing into showing up live on video. She began creating the kinds of relationships and trust needed to sell her high-ticket services and even had an $18,000 launch of her coaching program because of those actions.
Finally, do you have any resources you think would benefit other process-driven fiends?
Check out Clickup if you have multiple businesses or are looking to hire a team/contractors. It's so amazing!
Last but not least, where can we find you online?
Instagram: @atelierlatesha / Free Facebook Community / Youtube
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